YouTube has a maximum of 12 hours per video, which is the longest of any network. The optimal length of your video will vary depending on what the viewer wants. That said, you still have complete control over the resolution of your videos. YouTube itself ascertains the speed of your broadband connection and your device to decide the screen resolution. But if you know your audience will be securely connected and you want to deliver the highest-quality viewing experience, opt for higher resolutions. If your target audience is on the move or likely to have poor connectivity, you can use resolutions as low as 144p. When you’re selecting video sizes, it’s good to know that larger dimensions require more data and faster speed. When creating a video, you must consider video size, resolution, length, and aspect ratio. Too often marketing professionals will randomly select the size without really understanding which is the best option.īefore you begin uploading videos to the platform, determine the right specs for your video. So, when you decide to stream any video on the platform, you can choose the size for your video. When you upload a video on YouTube, the platform automatically makes that video available in a variety of sizes. All of these elements contribute to the size and the quality of the video.
That’s where YouTube video resolution, dimensions, and aspect ratio comes in. Poorly shot or edited videos can do great damage to your brand and have potential customers clicking away in no time. To ensure that your target audience actually opens and watches your videos, you must deliver the highest quality video possible. You might not be able to publish completely to some platforms.Key messaging or key shots can get cropped out of your video.If you overlook the aspect ratio in your videos, you could see these damaging results: (Fortunately, you can still watch The Simpsons in its original aspect ratio with a few minor tweaks.) Aspect Ratio Drives Video Quality and Engagement Preserving aspect ratio will help avoid the unsightly warping that happened to Disney+ when the platform tried to stretch classic episodes of The Simpsons from the original 4:3 aspect ratio to today’s more modern 16:9 displays. Plus, even though the aspect ratio might seem antiquated, if you don’t get it right, your video can appear stretched or squeezed when resized on different devices. So it’s likely they will need to be able to understand and discuss the concept. This begs the question: why are we still talking about the aspect ratio?ĭesigners continue to cross-collaborate within websites and apps. aspect ratios become somewhat antiquated because they’re inflexible and good digital design is responsive. And best practices in UX design is all about being responsive. It’s important to point out that while aspect ratio will help you understand the shape of an image, the aspect ratio won’t specify the image’s actual size.Īspect ratios are inflexible. Aspect ratio is what we use to describe the fixed proportions – how the width compares with the height – of these shapes. Your screens and the images you see all have recognizable shapes. Optimizes your content so that the majority of your audience will experience it properly on the most popular platforms and devices.Helps your audience view the content in the way you initially intended.Properly present and frame the content you’re capturing.For YouTube, the best practice is 16:9 (landscape) or 9:16 (portrait). Neat uniform squares, right? Now think about what you see when you pull up YouTube. Think about the photos you see when you pull up Instagram.
#Keep aspect ratio calculator how to
In this post, we'll explain what aspect ratio is, why it’s important for both viewer engagement and conversion rate, how to optimize YouTube aspect ratio, and share a few examples. Getting your arms around the concept of aspect ratio and how it impacts viewer expectation and viewer engagement is incredibly important for the performance of your video. YouTube users see videos and they take action – a whopping 70% of YouTube viewers report buying from a brand after seeing the brand’s content on YouTube.īut businesses experimenting with YouTube need actionable strategies that keep viewers engaged with your channel and watching your videos.Ī big part of those strategies involves the quality of your video, which is significantly impacted by the YouTube aspect ratio. In fact, YouTube is the second-largest search engine in the world. While YouTube is certainly a valuable source of entertainment, it is also an incredibly effective platform for marketers. If you use YouTube in your marketing strategy, but still aren’t sure which aspect ratio to use, you’re not alone.
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